TABLE
OF CONTENT
INTRODUCTION
CHAPTER
1 WHAT
IS GOOGLE ADSENSE?
CHAPTER 2 GOOGLE
ADSENSE PROGRAMS: CHOOSE YOUR WEAPONS (S)
CHAPTER 3 DO’S
AND DONT’S OF GOOGLE ADSENSE
CHAPTER 4 HOW
MUCH CAN I MAKE WITH ADSENSE AND HOW DO I GET STARTED?
CHAPTER 5 REQUIREMENTS TO STARTING A GOOGLE ADSENSE BUSINESS
CHAPTER 6 HOW TO GET YOUR GOOGLE ADSENSE DOLLAR$ IN YOUR BANK ACCOUNT IN
NIGERIA.
CHAPTER 7 FREQUENTLY ASKED QUESTIONS
CHAPTER 8 PICTORIAL STEP-BY-STEP GUIDE TO
SETTING UP A GOOGLE ADSENSE ACCOUNT.
CHAPTER 9 HOW TO PLACE GOOGLE
ADSENSE INTO YOUR BLOG.
CHAPTER 1
WHAT IS GOOGLE ADSENSE?
Google AdSense is an ad-serving
program that places ads that “make sense” – specifically, that make sense based
on relevant content, and assumptions about who might be interested in that
content.
AdSense is an application of the broader concept of Contextual Marketing.
Contextual Marketing is just what it
sounds like. On a website about custom cars, you might have an ad for fancy
wheels or car care kits. On a website about off-roading, you might have an ad
for durable truck tires or spotlight rigs. Contextual Marketing just means
aligning the ad serving with the context/nature of the website and its
audience, the same way like items are grouped in a store. And the “context” can
be cut much finer than website level, it can be page level, article level, and
so on, so the ads always match the material they are appearing near, and thus,
appeal to the interest of the reader/buyer at any given moment. So what’s in it
for you – the website publisher/owner? That’s easy. Every time a visitor to
your site clicks one of these ads, you make money. The better the ads are
targeted, the more clicks you get, the more money you make. AdSense displays
easy-to-read, text-based, relevant ads that don’t overshadow the content of
your website or annoy visitors. Actually, you have seen hundreds of these ads
yourself, as you’ll realize in a moment. It allows you to earn money through
every page of your website.
ADVANTAGES OF THE
GOOGLE ADSENSE SYSTEM
·
Google
AdSense is simple to use and manage. Once approved, displaying ads on your
webpage does not take time and requires minimal technical knowledge.
·
Google
AdSense is very smart about ad selection. The ads that are displayed are only
those that are relevant to your content, and Google has strict quality control
on the general quality of the ads.
·
Google
AdSense uses text-only ads. Far from being low-tech, text ads are more
effective than flashy ads. The clickthrough rate of text ads is proven to be
higher than that of animated ads! More clicks equals more money, and text ads
equals more clicks. Also…text ads are very “low weight” and very fast loading.
·
The
AdSense program will not slow your website, or your visitors, down. You can also
use graphic ads.
However, Google AdSense is a fast and easy way for website publishers
of all sizes to display relevant, unobtrusive Google ads on their website's
content pages and earn money. Because the ads are related to what your users
are looking for on your site, you'll finally have a way to both monetize and
enhance your content pages. Now that you know what adsense means, let me
quickly take you through Google Adsense three effective program
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